For people whose pets are never "just pets."
Around here, dogs steal socks, horses gallop freely, cats run the household, and our donkey has more opinions than most people.
Home is a small farm in the Waikato, New Zealand, where life is measured in muddy paw prints, early morning feed rounds, and wondering where Fern has disappeared to this time.
Fern is the reason Field of Wilde exists.
She's the kind of dog who believes fences are optional and every day deserves a new adventure. Watching her disappear across 40 acres made us realise something.
The tags we found did not last.
So we started making our own.
Solid metal.
Deep engraving.
Designed to stay readable for years, not months.
Because a pet tag shouldn't just be another piece of hardware hanging from a collar.
It should feel like it belongs to them.
Every tag is designed and engraved in our Waikato studio for the dogs who chase every stick, the cats who answer to nobody, the horses who have stolen our hearts, and every four legged family member who somehow makes life better.
We believe every pet has a personality.
Their tag should too.
And every adventure deserves a safe trip home.
Welcome to Field of Wilde.